Because It Made A Difference

American Grown Field to Vase Dinner Ends In Detroit

The 2015 Field to Vase Dinner Tour ended on Saturday, but on the highest of notes.

Lisa Waud unveils her plans to develop a future flower farm on the grounds of The Flower House.

Lisa Waud unveils her plans to develop a future flower farm on the grounds of The Flower House.

Pairing the American Grown Flower House project in Detroit with our Field to Vase Dinner Tour was perfect. 

As we prepared and procured flowers for Lisa Waud’s project, I spoke to many people who wanted to understand this project, the attention it was getting and the “why.” 

Have You Seen These Amazing Field to Vase Photos From Portland?

We Found Portland Love For Local American Grown Flowers


Last week’s dinner at Oregon Flowers was a wonderful example of what the Certified American Grown tour represents. An authentic experience on a Certified American Grown flower farm, celebrating American Grown flowers.


Guests were treated to a stunning floral installation and design by Elizabeth Artis of Espe Floral + Foliage and an amazing Pacific Northwest dinner by

Field to Vase, A Documentary

Short film highlights the values and virtues of buying and supporting local American Grown Flowers

I hope everyone has had a chance to watch the film that was released on Friday that features one of our stops on the Field to Vase Dinner Tour that was held at California Pajarosa in June.

Haejung Kim and Hyunsoo Moon, a Los Angeles based husband and wife team, did an amazing job interpreting the “why” and telling the local American Grown Flowers story in such a compelling way, its nearly impossible not to feel moved by their work and the cause.

This video provides such an emotionally compelling piece that clearly communicates the value and virtues on buying and sourcing local American Grown Flowers.

It’s honest, authentic and transparent and

5 Awesome Achievements In 2015 I Should Have Blogged About Already

Let’s face it. It’s basically August.

Awesome Acheivements

We’re well over halfway through 2015. At this point, there’s is no denying that I’ve failed miserably in my goal to blog each week in 2015, but it certainly has not been due to lack of content to feature. This year has been the most intense year of

Dinners That Make a Difference

This weekend, we’ll host the fourth American Grown Field to Vase Dinner at The Fresh Herb Co., a Certified American Grown flower farm just outside of Boulder, Colorado.

The event is a part of a nationwide tour of farm-to-table style dinners developed to challenge the status quo of flower buying in our country and to encourage

American Grown For America’s Moms


Mother’s Day is Sunday (May 10th) and represents the largest floral holiday for our California flower farmers. In fact, for America’s flower farmers, it’s much bigger than Valentine’s Day.

Mother’s Day is the Super Bowl of holidays for our California farms, the past two weeks have been a highly focused effort to bring in the crops in time for distribution locally, regionally and nationally.

This is also the first Mother’s Day for the

Which “Field to Vase” Dinner Will You Attend?

“Farm to Fork.” It continues to be the rage.

Events are created for it, restaurants are themed around it, even the White House has their own kitchen garden that communicates the merits of freshness, quality and just knowing where your food comes from.

…but what about the flowers?


From the White House to the average house, how do we help communicate to consumers those same values and virtues they find in buying and featuring locally grown food, can also be found in the flowers they buy.

How do we translate this momentum for “farm to fork” in such a way that helps people ensure that the flowers at the center of the table are as fresh, local and sustainable as the food on their plates?

Enter, the 2015 American Grown Field to Vase Dinner Tour.

Working with the Certified American Grown flowers campaign, the California Cut Flower Commission is helping to sponsor a series of 10 dinners in 2015 to help translate the “farm to fork” message to support locally grown flowers. This “field to vase” concept provides a perfect translation to help connect the dots with caring consumers who want to know where the flowers they buy are coming from.

But will people come?

Yes! In fact, our first dinner in Carpinteria at Westland Orchids is oversold. We have more people wanting to come than we have seats. This, of course, is a great problem to have.

Over 100 people will be dining on locally grown fare while we celebrate American Grown flowers as the centerpiece of every conversation.

The good news is that the tour is coming to a city near you. From San Diego to Brooklyn to Washington DC, please visit the schedule and see which dinner you’d like to attend and “Save Your Seat” today.

These seats will go fast.

Which dinner would you like to attend?


Was This The Best Valentine’s Day Ever?

Based on the seven years that I’ve been serving as CEO & Ambassador with the California Cut Flower Commission, this past Valentine’s Day appears to have been the best coverage by media that we’ve ever seen for our American flower farms.  Definitely the best during my tenure here.


Headlines from this Valentine’s Day.

Why was this year so good? And what made the difference?

It’s certainly never just one thing, but the three things that I know helped to make this

They Grow Flowers in Alaska?

Have you ever wondered what negative forty degrees below zero might feel like?

Me either.

However, I had the pleasure of experiencing such cold during my recent trip to Fairbanks, Alaska where I gave the opening keynote address at the 2015 Alaska Peonies Growers Association Conference. It was negative forty-one degrees when I landed at 10:30pm on Thursday evening. I’ll never forget what it felt like walking out of the airport when the automatic door opened and I met that cold air for the first time. Truly breathtaking.

Each time I shared that I was heading to Alaska to speak to the Alaska Peonies Growers Association, I would get a funny look and the same question, “they grow flowers in Alaska?”

What will be different about the next 25 years?

25 Years

This year the California Cut Flower Commission will celebrate 25 years of advocacy and promotion on behalf of California’s flower farmers. At the time the commission was established in 1990, George H.W. Bush was president, Operation Desert Shield was under way, “Law & Order” premiered on NBC, Walmart opened its first store in California and domestic flowers still represented the majority of flowers sold in the United States. Since then, innovation, consumer demand and